How to build a product that ships fast, scales well, and stays clean
A Deep Dive into CommercialTribe’s Product Evolution with THE 8800
Most software teams ship features.
At THE 8800, we ship product engines—systems built for speed, clarity, and scale.
Back in 2022, we partnered with CommercialTribe, a sales insights company helping revenue leaders improve performance through behavioral data. They ask? Re-architect a modern platform that’s scalable, compliant, and fast. Here’s how we did it—with process rigor, tool precision, and engineering rituals that work.
DUAL-TRACK AGILE: BUILDING WHILE LEARNING
Separate Tracks for Discovery and Delivery
We used a Dual-Track Agile approach—adopted by high-performing teams at Google, Spotify, and Intercom—to ensure we were always solving the right problems while delivering software continuously.
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Benefit: Business clarity meets engineering efficiency. Read here about our Dual Track Agile Process
MICRO TO MACRO: THE POWER OF MICROSERVICES
From Monolith to Modular for Scalability
We redesigned the legacy monolith into microservices, enabling:
Independent deployment of services
Modular development across feature pods
Improved fault tolerance and service isolation
Faster onboarding of developers to scoped components
This architectural shift allowed CommercialTribe to scale cleanly, support concurrent enterprise users, and iterate faster without regression risk.
“Microservices gave us speed and stability—the holy grail of product growth.”
The Tools We Used to Accelerate Development
A modern tech product needs a modern stack. We curated 38+ tools across engineering, operations, security, and customer success:
DevOps Process & Engineering Culture
Quality is Not Optional. It's Engineered.
Every line of code shipped with discipline:
Feature branch model per user story
Automated tests executed on commit
Code reviews gated via Travis CI
Semantic versioning for deployable artifacts
Rollback plans and staged rollouts
Infrastructure as Code via AWS and GitHub Actions
We treated DevOps as a culture, not a department.
How We Structured the Work
From Business Goals to Code, Mapped
Our product backlog hierarchy:
Initiatives = business goals (e.g., user adoption, NPS)
Epics = major deliverables aligned with initiatives
Stories = individual features and improvements
Releases = packaged outcomes with GTM alignment
We maintained a quarterly roadmap, always tied to company OKRs.
Meetings That Move the Needle
Rituals That Keep Teams in Flow
Sprint Planning & Retros – every 2 weeks
Daily Standups – async + live
Grooming + Story Mapping Sessions – midweek
Quarterly Planning – aligned with portfolio priorities
Design Reviews in Figma – cross-functional feedback loops
Every ritual had purpose. No ceremony for ceremony’s sake.
Measurable Outcomes from the Engagement
Product rebuilt from the ground up
Increased deployment frequency by 4x
Zero major production issues post-launch
Full documentation and process handoff
Improved alignment between product and GTM
Reusable development templates and toolchains
Why This Matters to Founders & Product Leaders
If you're building an enterprise product or scaling a SaaS platform, this is your blueprint:
Proven process (Dual-Track Agile)
Efficient tooling stack
Engineering discipline
GTM-aligned product strategy
Scalable infrastructure
CommercialTribe went from product chaos to platform clarity. You can too.
Learn More
View the CommercialTribe Case Study
